ASA on Children

ON CHILDREN

 

Problematic or not?

1 is the most problematic and 5 the least

1.       Images of guns being brandished in an aggressive manner – can scare children

2.       Using a children’s TV celebrity to advertise fast food – can encourage them to want to eat fast food and there for more young people becoming over weight

3.       Violence being shown as humorous – Children may think it is acceptable because people are laughing about it and they may not know right from wrong depending on how old they are- toy story, cartoons do this though

4.       Advertising alcohol around children’s programmes – might make them think that it is ok to drink and if they see around they may drink it 

5.       Advertising gambling at tea time – Children probably wouldn’t understand

 

ASA facts

ü  ASA define a child as someone under 16

ü  Children often have an influence in family spending

ü  Ads aimed at children must not exert undue pressure to buy, promote dangerous behaviour or undermine parental authority

ü  Bailey Review – commissioned by government, highlighted parental concerns about ‘commercialisation’ of childhood